AYA GOODS LOOKBOOK
Designer: Lucy Mulima
Photographers: Anaka & Chaze Matakala
Models: Anaka & Chaze Matakala
About the brand:
Aya Goods is a range of ready-to-wear and leather accessories made predominantly from African inspired wax-prints and traditional African handwoven fabrics. Founder of Aya Goods, Lucy Mulima chooses to work with the aforementioned materials as a starting point in exploring African cultural signifiers and the ways in which they’re reproduced in th e global contemporary landscape. Each item features simple and minimal design allowing the eponymous fabrics to tell their own stories in both abstract and literal ways. The total effect is easy, eclectic ready-to-wear apparel that celebrates the culturally conscious individual in a striking, yet minimal way.
Behind the name:
The name Aya is derived from the Twi language of the Ashanti people of Ghana. Represented by a fern in the Adinkra symbols, Aya stands for endurance and defiance of difficulties in all aspects of human endeavor. It stresses the need for human beings to be strong-willed, self-reliant and resourceful in order to meet the uncertainties of life. This is the spirit that we at Aya Goods strive to exemplify.
About the lookbook:
This shoot empowers the gaze upon the black body by trading the photographer and model role for organic ownership and representation. Both Chaze & Anaka are powerful creators with the ability to shapeshift between roles of creative power. The gaze of the photographer is purposefully equal to the gaze of the model in this lookbook in order to show that those who wear Aya Goods must feel totally centered within their sense of Self. The ability to be centered, grounded and also elevated is the perfect balance of living an empowered life and letting the clothes you wear reflect your true light.
The essence of Aya is as shapeshifting as the culmination of this lookbook.
The coming together of three Black Women creatives who dabble in all mediums to serve a consciousness of keeping one another’s fires burning.
We have Our fingertips on chlorophyll and sunshine, needlepoints, fabric cut offs, shea butter whip, camera shutter buttons and the molecular clock, weaving reflections of our past selves in present glory and future equanimity.